ANOINTÉ

Anointé is a UK-based Nigerian ready-to-wear fashion brand founded by 

friends Jemimah Usoroh and Mosope Ayeni-Davies, known as Jemmy and Mo. 

United by their passion for fashion, culture, and faith, they created Anointé to 

showcase Nigerian creativity through contemporary, wearable fashion.

We offer ready-to-wear pieces for men and women, made in Nigeria and 

inspired by the beauty of Nigerian culture and design. Our collections are 

created for every occasion from effortless everyday styles for those who 

appreciate simplicity, to bold statement pieces for those who want to express 

themselves through colour, pattern, and individuality.

Combining vibrant fabrics, quality craftsmanship, and modern silhouettes, 

Anointé creates clothing that feels authentic, versatile, and unique. We work 

with local vendors, makers, and artisans in Nigeria, supporting the talent 

behind each piece while bringing Nigerian fashion to a global audience.

Inspired by their faith in God, Jemmy and Mo believe fashion is a form of 

creativity, self-expression, and storytelling. A portion of Anointé’s profits 

supports causes close to their hearts, including organisations supporting 

women affected by domestic violence and sickle cell awareness and support 

initiatives.

At its core, Anointé is fashion with substance, rooted in Nigerian culture, 

shaped by creativity, and guided by purpose